When Watching a Movie Is No Longer Enough For more than a century, going to the cinema meant sitting quietly in a dark room while a story unfolded on a screen. Then somebody apparently decided that sitting quietly was overrated. Today, moviegoers can watch a car chase while their seats move, feel wind during an action sequence, experience water effects during rain scenes and even encounter scents synchronized with what is happening on screen. Welcome to 4DX—one of the most unusual developments in India’s modern cinema experience. And in September 2026, the format received another push in India. PVR INOX opened three new auditoriums at its Soul Space Spirit property in Bellandur, Bengaluru, including a new 4DX screen. The addition took the property to seven screens and 1,143 seats. ScanX reported that this was the company’s eighth 4DX experience in Bengaluru. But the bigger story isn’t simply that Bengaluru has another premium cinema screen. It is about how India’s multiplex industry is trying to answer a difficult question: If audiences can watch almost everything at home, why should they still pay to go to a cinema? From watching the film to feeling it 4DX attempts to provide an answer by
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