FASHION

Fashion

Fashion and beauty stories featuring Indian designers, brands, trends, style, skincare, grooming, beauty innovations and the people shaping contemporary fashion and personal style.

September 28, 2026

Max Fashion Festive 2026: Kalki, Art & Sanganeri Craft

Max Fashion’s Festive 2026 Collection: When Art, Sanganeri Craft and Everyday Fashion Meet Editorial focus: Max Fashion’s new festive collection, curated with Kalki Koechlin, brings original artwork by artists associated with Chennai’s Kairassi Foundation and hand-block printing from Sanganer, Rajasthan, into contemporary clothing. The collection is part of the retailer’s new platform, Max Project New. […]

September 28, 2026

Amazon Great Indian Festival 2026

Festive Fashion, Beauty Deals and the Smart Way to Shop The festive shopping season is gathering momentum, and Amazon India has confirmed that its Great Indian Festival 2026 begins on October 8. The annual sale will bring offers across fashion, beauty, electronics, home essentials and other categories, with a particular appeal for shoppers preparing for […]

September 26, 2026

Sustainable Fashion in India: How to Spot Greenwashing

Can Handloom, Repair and Recycling Outlast the Greenwashing? India’s sustainable-fashion conversation is moving beyond natural fabrics and earthy colour palettes. The more consequential questions are about what a garment is made of, how it is produced, how long it lasts, what happens when it is discarded—and whether a brand can prove its environmental claims. The […]

September 19, 2026

How Technology Is Changing Indian Fashion

When Algorithms Shape Your Wardrobe Once upon a time, fashion inspiration arrived through glossy magazines, television, shop windows and perhaps a particularly well-dressed neighbour. Today, it can arrive while you are scrolling through your phone at 11:47 p.m. A recommendation engine notices what you searched for. A creator demonstrates a particular look. An algorithm connects […]

September 18, 2026

Isha Ambani’s 450-Hour Zardozi Look: The Craft Behind the Couture

450 Hours of Embroidery: The Craftsmanship Behind Isha Ambani’s Zardozi Look A luxury outfit can take a few minutes to admire. It can take several hours to photograph. And sometimes, it can take 450 hours to make. That is the detail behind one of Isha Ambani’s latest fashion appearances — a custom embroidered skirt set […]

September 18, 2026

Patan Patola to Banarasi: India’s Textile Heritage Gets a Contemporary Fashion Makeover

Patan Patola to Banarasi: India’s Textile Heritage Gets a Contemporary Fashion Makeover India’s traditional textiles have survived wars, changing fashions, industrialisation and, occasionally, the rather dangerous human habit of deciding that something is “old-fashioned.” Now some of India’s most celebrated weaves are getting a very different treatment. Patan Patola, Bandhani, Banarasi brocade, Kanchipuram silk, Pochampally […]

September 18, 2026

Sabyasachi NYFW 2026: Bengal Byzantine Broadway Takes India to New York

Sabyasachi Returns to New York: When Bengal Met Byzantine and Broadway For an Indian designer returning to New York Fashion Week after almost two decades, Sabyasachi Mukherjee could have chosen the obvious route. More couture. More bridal grandeur. More embroidery. More of the visual vocabulary that has made the Sabyasachi name synonymous with Indian luxury. […]