
India Online: When AI, Viral Videos and Real Behavior Begin to Shape a Nation’s Image A country can now be judged by a video lasting less than a minute. It may show a street, a tourist, a food vendor, a public celebration—or something that never happened at all. For India, this creates a complicated new challenge. The country’s image abroad is no longer shaped only by newspapers, television, films, diplomacy and tourism campaigns. It is increasingly shaped by algorithms, influencers, viral clips and artificial intelligence. A recent controversy illustrates the problem. An AI-generated video showing a supposed Indian street-food vendor rolling rotis on his bare stomach while sitting among garbage circulated widely online. American content creator Kristen Fischer, who lives in India, publicly challenged the clip and said it was fabricated. Reports said the original video had accumulated around 28 million views. The incident was subsequently recorded by the OECD.AI incident monitor as an example of AI-generated content that can contribute to harmful stereotypes and reputational damage. The disturbing part is not simply that artificial intelligence can manufacture an absurd scene. It is that the absurd can look real enough to become somebody’s first impression of an entire country. When
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